MAV Blog

6 CRM Use Cases For Real Estate Corporations

Written by Sameet Inamdar | Aug 12, 2023 12:00:00 PM

Brokers: Amplify Outreach and Close Deals Faster

Brokers handle daily repetitive tasks. With a CRM, brokerages can automate email and marketing campaigns to grow their customer outreach. Agents can also convert leads faster, track conversations, and manage deal cycles. Contracts and proposals can more efficiently be organized and tracked, with automated follow ups generated. 

Property Managers: Increase Tenant Satisfaction & Ticketing Center

Property Managers juggle a multitude of responsibilities daily. Having a CRM system in place, PMs can maintain strong relationships with tenants and provide a more seamless experience. They can increase tenant retention rates by more efficiently processing maintenance requests/complaints, manage prospective leads, and provide more personalized marketing content. With a centralized hub of information, PMs can ensure data accuracy and minimize discrepancies/losses. 

Lenders: Accurate Data Analytics & Reporting

Lenders' most important job is to maintain precision and accuracy. A custom CRM can equip lenders with the right data analytics and reporting to make well-informed, data-driven decisions, enhance operational efficiency with document management, and expedite the loan origination process.

Construction Managers: Streamline Operations and Reduce Costs

Construction Managers maintain high client satisfaction and build their network via referrals. CRM systems streamline key processes such as bidding, estimation, and budgets resulting in reduced delays and cost overruns. The CRM will include robust features to complete projects in time and within budget.

Syndications/Investors: Raise Capital & Investor Satisfaction

Investors seek opportunities and CRM’s help investors build stronger relationships, better manage their capital, and automate their marketing outreach. Segmenting investors to develop personalized content leads to higher conversion rates and increased satisfaction scores