How Parakeet Communities Increased Prospect-to-Applicant Conversions by 15% with PM CRM

Parakeet Communities manages 12,000+ residential units across 68 properties nationwide, with Rent Manager as their core property management platform. As inbound lead volume grew across five major listing platforms, their leasing team struggled to keep up — manually capturing, qualifying, and following up with thousands of prospects each month. Leads went cold, tours went unscheduled, and there was no visibility into what was working. Learn how we helped Parakeet Communities build a fully automated prospect-to-applicant pipeline with PM CRM, eliminating manual follow-up and driving a 15% increase in conversion rates.